Here below a video with an excellent example of Guerrilla Marketing. The principle of guerrilla marketing is to have maximum impact with minimal investment.
The rental agency Sixt would hit the target CEOs and major accounts attending airports to offer their car rental services to high-end price dégriffé. But the advertising competition at airports is very high (billboards 4 × 3, Kakemonos, signs ...) they had to find something original and high-impact ...
The solution was simply to offer advertising on Wifi! The communications agency has installed WiFi terminals 6 in Sixt counter at the airport, then they called the network with marketing accroches (Rent a BMW Z3 for 159 €) ... We just have to activate the Wifi and all business of the airport have seen on the screen Wifi network (PCs, iPhone, Smartphone ...) this promotion, and of course by clicking they arrived on a website with the plan to access at the rental Sixt!
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